Speed up checkout with Apple Pay.

Apple Pay is a digital wallet that allows you to store all your debit and credit cards in your Apple account. It works with all Apple devices, including iPhone, iPad, Apple Watch, and Mac computers. Learn how to set up Apple Pay in your online store.

✓ Provide a faster checkout on mobile

✓ Build more trust with potential customers

✓ Reach customers in almost 100 countries

✓ Increase your store’s conversions and sales

Understand how Apple Pay revolutionizes the customer experience.

Did you know that around 40% of Portuguese people have accounts with more than one bank? As a result, more and more people are adopting digital wallets where they can store and organize all their cards. In this case, the customer adds their debit and credit card details to their Apple account.

In online stores, they simply select the card and Apple Pay automatically fills in the checkout details. If they’re on a mobile phone, they just confirm payment via Face ID or Touch ID and the order is complete. On a computer, they need to scan a QR code with their phone to activate Face ID or Touch ID. This makes Apple Pay fast but extremely secure.

Discover all the benefits of adopting Apple Pay.

✓ Provide a faster checkout

Apple Pay speeds up checkout both in apps (m-commerce) and in online stores (e-commerce), especially on mobile. At checkout, the customer chooses their card and confirms payment with Face ID or Touch ID. This allows them to complete their purchase in under a minute without leaving your store.

✓ Build more trust with potential customers

Because all payments require biometric confirmation (facial recognition or fingerprint), customers feel safe and highly confident using Apple Pay. By association, they will also trust your store more and feel more comfortable making higher-value purchases.

✓ Reach customers who don’t use Multibanco or MB WAY

Apple Pay is available in almost 100 countries worldwide. If you want to boost international sales, it’s essential to offer Apple Pay in your online store. Even if you mainly sell in Portugal, remember that Portuguese people abroad, digital nomads, immigrants, and tourists may also prefer to pay with Apple Pay.

✓ Increase your store’s sales and conversions

The faster checkout, the trust it inspires, and the convenience of paying even from abroad all significantly enhance the customer experience. An international study found that offering Apple Pay increased conversion rates by 22.3% and order value by 22.5%.

Join Apple Pay with Eupago.

✓ No special setup required

Don’t have an Apple account? No problem — you only need a Eupago account to accept Apple Pay, Google Pay, Multibanco, MB WAY, and other payment methods.

✓ Automatic payment confirmation in your back office

Thanks to our callback system, successful Apple Pay payments are automatically confirmed in your store’s back office.

✓ Easy, fast, and simple refunds

Eupago’s Apple Pay refund process is very simple, which helps improve customer satisfaction.

✓ No fixed-term contracts or monthly fees

Eupago’s service has no monthly fees and no binding contract period. We only retain a small commission when the customer completes checkout.

Frequently Asked Questions about Apple Pay

Everything you need to know to set up Apple Pay in your online store.

What is Eupago?

Eupago is a payment gateway compatible with major invoicing software and the world’s leading e-commerce platforms. Our gateway allows you to accept payments via Multibanco, MB WAY, Payshop, Visa and Mastercard credit cards, Cofidis Pay, Paysafecard, Bizum, Europix, Google Pay, and Apple Pay. This way, you can manage all payments through a single platform.

How can I install Eupago in my online store?

First, request to join Eupago. You can integrate this payment method using our API. We will soon provide integrations for WooCommerce, Prestashop, Adobe Commerce (Magento), and Shopify. If you have any trouble installing the gateway in your store’s back office, ask our customer support team for instructions.

Do I need an Apple account to accept Apple Pay payments?

No. To accept Apple Pay payments in your online store, you just need a Eupago account. We handle the entire process so you can start accepting Apple Pay payments right away.

How will I receive Apple Pay payments?

Eupago transfers all payments to your bank account, whether they come from Apple Pay or other payment methods. Unless there are unforeseen issues, Apple Pay payments are transferred to your account on the first business day after Eupago receives them.

Is there a fee for Apple Pay?

Eupago charges a small commission for each Apple Pay transaction. Until the end of 2025, the fee for Apple Pay payments is €0.20 + 1.5%. You can check our full pricing list for all payment methods here.

Why choose Eupago instead of other gateways?

Eupago is more than just a payment gateway — we’re a business partner. We not only provide all the payment methods your online store needs, but we are also committed to continuously improving the customer experience. We are constantly developing new integrations, creating strategies to reduce cart abandonment, and making your store easier to manage.

With us, you can focus on what truly matters: running your online store, now with Apple Pay.

All the payment methods your customer uses,
with the convenience your business wants.

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1. Bizum | Sell more and better in Spain with Eupago
2. Bizum
3. Cofidis Pay
4. Direct debit
5. Google Pay
6. MB WAY
7. Multibanco
8. PIX
9. Paysafecard
10. Payshop
11. Visa and Mastercard